Clé de Peau Beauté – Brand Launch in Germany

Clé de Peau Beauté – Supporting the Brand Launch in Germany

For the luxury brand Clé de Peau Beauté – an internationally renowned Japanese brand for high-end skincare and make-up – we supported the brand’s market launch in Germany as a retail fit-out partner in selected Douglas stores.

As part of the project, we realized custom presentation and sales furniture, including wall units, freestanding display furniture, and additional brand-specific interior elements for locations in Cologne, Freiburg, Berlin, Munich, Starnberg, Braunschweig, and Mannheim.

The store design was based on the exclusive brand aesthetics of Clé de Peau Beauté: elegant color schemes in white, cream, and gold tones combined with minimalist lines and premium-quality presentation areas. The goal was to make the luxurious brand identity physically tangible and create a high-end customer experience within selected premium Douglas stores.

Particular attention was given to the precise craftsmanship of exclusive materials and surfaces. Materials used included natural stone, metallic finishes in a gold look, and specially treated metal surfaces with fine circular polishing. The combination of premium materials, precise manufacturing, and detail-oriented execution emphasizes the brand’s premium standards and ensures a seamless integration into the respective retail environments.